Autorentext
Ibrahim Ibrahim is a futurist, retail strategist and designer. He originally trained as an aeronautical engineer and then as an industrial designer. He has been a regular speaker at global design, retail and architectural conferences and events. He is the managing director of Portland Design in London, UK, part of the award-winning Chicago-based Perkins & Will global architecture and design network. He is involved in the UK Government High Street Task Force, the UK Infrastructure and Regeneration Council and the Centre for London Think Tank. He is a regular speaker at conferences and a frequent contributor to journals and trade press. He has written various pieces for The Economist 'Insights' and is author of Future Ready Retail also published by Kogan Page . Koral Ibrahim is the Founder & Managing Director of The Ready House (TRH), bringing over a decade of expertise from top global and boutique agencies. Specialising in branding, social media marketing and advertising, He has a pronounced focus on fashion, hospitality, and placemaking. His passion for launching and revitalising brands has redefined their relevance in today's consumer-first landscape. Under his leadership for the past eight years, TRH has disrupted the conventional consultancy model, championing a 'social-first' strategy that has transformed businesses to focus on community and fandom. TRH excels in brand development, social media strategy, content creation, website design, and predictive location-based analytics. His strategic insights have made him a key brand aide on advisory boards, a regular keynote speaker, a contributor to industry magazines, and a frequent guest on podcasts, cementing his expertise in placemaking and digital strategy.

Klappentext
Reimagine physical retail as a strategic growth driver in a digital-first world. Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financial, cultural and strategic impact of retail transformation. As online shopping grows and physical retail evolves, this book equips leaders with tools for informed decision-making, brand governance and long-term value creation. Drawing on expert interviews and global examples, authors Ibrahim Ibrahim and Koral Ibrahim demonstrate how leading brands are leveraging physical spaces to deliver results that extend far beyond transactions.
You'll discover how to:

• Apply strategic models to maximize ROI from retail assets
• Align store design with cultural trends and consumer expectations
• Use data-led insights to integrate digital and physical brand experiences
• Transform retail spaces into hubs of community, loyalty and brand equity
  >Featuring real-world examples from Netflix House, Battersea Power Station and The Shirt Bar, Culture Stores shows how to deliver measurable results by turning customers into fans and building immersive, profitable brand ecosystems.
  >Themes include: retail transformation, brand governance, ROI, consumer behaviour, cultural trends, experiential marketing