This book presents case studies which benchmark international standards and CSR initiatives, as well as CSR performance evaluation practices. Also identifies current problems that can arise during CSR implementation in manufacturing and services companies.

Includes case studies from different sectors

Gives tips on the introduction of CSR in small and medium size companies (benchmarks)

Highlights the main problems that can arise during CSR introduction in these companies

Includes case studies from different sectors Gives tips on the introduction of CSR in small and medium size companies (benchmarks) Highlights the main problems that can arise during CSR introduction in these companies

Inhalt
1.Application of corporate social responsibility for competency management case study Marek Goliski and Maciej Szafraski.- 2.Personal branding a new competency in the era of the network economy. Corporate brand performance implications Wioleta Kucharska.- 3.University Social Responsibility research on students' evaluation system Agata Branowska and Magorzata Spychaa.- 4.Methods of Improving Corporate Social Responsibility (CSR) Competences at the Technical University Magorzata Spychaa and Anna E. Wolnowska.- 5.The role of CSR in education of production engineers and logistics specialists Anna E. Wolnowska and Magorzata Spychaa.- 6. Indispensability of Socially Responsible Business Policy Tjaa trukelj and Nataa Gajt.- 7. Responsible Research and Innovation in Industry: from Ethical Acceptability to Social Desirability ukasz Nazarko<p