This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

Includes cutting-edge methods and protocols Provides step-by-step detail essential for reproducible results Contains key notes and implementation advice from the experts

Inhalt
Consumer research in food science: history, objectives, ethics, and general principles.- The historical development of food systems and heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer Research.- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies.- The analysis of images in consumer research.- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking.- Perception and representation: Sorting task and Projective mapping.- Measure of the verbal emotional responses triggered by food products.- Implicit methods of food wanting.- Methods for studying multisensory perception in consumer research.- Doing (consumer) research with children: what's new?.- Creativity.- Qualitative data analysis: Challenges and opportunities for food researchers.- Consumer research in social media: guidelines and recommendations.- Research through scenarios.- Implementing eye tracking technology in experimental design studies in food & beverage advertising.- Field Studies in Food Settings: Lessons Learned and Concrete Cases.- Econometric tools for food science.- Product portfolio management.- Use of lexicometry in sensometrics, an essential complement to holistic methods. An original methodology.- Concept and packaging testing in the food industry.- Measuring desirability using reaction cards method. Meal evaluations: Studying foods and beverages in the meal context.- Studying future food scenarios with design fiction.