The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens digital natives, greatly attracted by digital media signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study perhaps something of a turning point in campaign communication for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.

Autorentext

Mitchell S. McKinney (PhD, University of Kansas) is Associate Professor of Communication at the University of Missouri. He is co-author/editor of four books, including The 1992 Presidential Debates in Focus, Civic Dialogue in the 1996 Presidential Campaign, The Millennium Election: Communication in the 2000 Campaign, and Communicating Politics: Engaging the Public in Democratic Life (Lang).
Mary Christine Banwart (PhD, University of Oklahoma) is Associate Professor of Communication Studies at the University of Kansas. She is co-author of Gender and Candidate Communication: VideoStyle, WebStyle, NewsStyle.

Zusammenfassung
Communication in the 2008 U.S. Election

Inhalt
Contents: Mitchell S. McKinney/Mary Christine Banwart: The Election of a Lifetime John C. Tedesco: The Complex Web: Young Adults' Opinions about Online Campaign Messages Monica Ancu: Viral Politics: The Credibility and Effects of Online Viral Political Messages Leslie A. Rill/Mitchell S. McKinney: Talking Politics: Young Citizens' Interpersonal Interaction during the 2008 Presidential Campaign Sumana Chattopadhyay/Molly Greenwood: A Different Kind of Inter-media Agenda Setting: How Campaign Ads and Presidential Debates Influenced the Blogosphere in the 2008 U.S. Campaign Clifford A. Jones: Political Advertising, Digital Fundraising and Campaign Finance in the 2008 Election: A First Amendment Normative Analysis Hyun Jung Yun/Amy E. Jasperson/Lynda Lee Kaid: The Cumulative Effects of Televised Presidential Debates on Voters' Attitudes across Red, Blue, and Purple Political Playgrounds Mitchell S. McKinney/Leslie A. Rill/Darin Gully: Political Engagement through Presidential Debates: Attitudes of Political Engagement throughout the 2008 Election Jerry L. Miller: Can YOU Hear Me Now? Identifying the Audience in 2008 Primary and General Election Presidential Political Advertisements Alison D. Howard/Donna R. Hoffman: Talking to Millennials: Policy Rhetoric and Rhetorical Narratives in the 2008 Presidential Campaign Karla M. Hunter/Jessica Lewis/Jerry Overton/Thomas Brandenburger: «Snap» Judgments: A Study of Newsmagazine Photographs in the 2008 Presidential Campaign Benjamin R. Warner/Kelly L. Winfrey/Mary Christine Bawnart: Running Down Ballot: Reactions to Female and Male Candidate Messages Dianne G. Bystrom/Narren J. Brown: Videostyle 2008: A Comparison of Female vs. Male Political Candidate Television Ads Julia A. Spiker: Motherhood, God & Country: Sarah Palin's 68 Days in 2008 Lynda Lee Kaid/Zheng Xiang/Ji Young Ki: Perceptions of the U.S. and the 2008 Presidential Election from Young Citizens Around the World Jesper Strömbäck/David L. Painter/Juliana Fernandes: International Media's Love Affair with Barack Obama: Anti-Americanism and the Global Coverage of the 2008 U.S. Presidential Campaign Christina Holtz-Bacha/Reimar Zeh: German Press Coverage of the 2004 and 2008 Presidential Election Campaigns J. Gregory Payne/Efe Sevin: The Emerson Election Project: Reflections on the Visit to the U.S. by Indonesian Journalists during the 2008 Presidential Election.