This book is a resource that public relations instructors can use to incorporate artificial intelligence (AI) use into their classes. As public relations professors strive to not only teach the foundations of public relations but help students apply what they learn to actual work in their field, this book contains many exercises and examples of teaching ideas. Every chapter has a focus on a topic that students must learn and understand about working in public relations, and every chapter includes ideas for professors on leading class discussions, creating in-class work and homework, and, finally, incorporating the ever-growing AI use into the classroom.

Includes class assignments for public relations students that use artificial intelligence Helps public relations instructures incorporate the use of AI in their activities and assignments Offers classroom-ready materials such as discussion prompts and assignments

Autorentext

Dr. Palmer is an Associate Professor at Carthage College in Kenosha, WI; Dr. Kemp is an Associate Professor at the College of the Ozarks in Point Lookout, MO. The authors teach classes on public relations and social media and have presented papers at several conferences over the past four years. Their work in creating new teaching ideas has captured the attention of many professors across the country, and their new approach to incorporating AI into learning about public relations has received support and enthusiasm. Together they have developed teaching methods, ideas, and exercises that challenge students to not only learn about the field of public relations, but to apply their learning to real-life scenarios and to incorporate upcoming technologies and advances in the field.

Inhalt

Ch 1: Pedagogy, Artificial Intelligence, and Teaching Public Relations.- Ch 2: Understanding PR.- Ch 3: History.- Ch 4: Theory.- Ch 5: Research.- Ch 6: Media relations.- Ch 7: Community relations.- Ch 8: Global PR.- Ch 9: Social media/Integrated marketing.- Ch 10: Crisis communication.- Ch 11: Culminating projects.