Autorentext

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Klappentext

Gain all the skills you'd get from studying for an MBA in a classroom-free way and accelerate your business career in only 30 days. This internationally bestselling book distils the full insights of MBA knowledge and disciplines, providing a comprehensive and engaging guide to workplace success. This new edition has been thoroughly updated to reflect the changing curriculums from leading business schools reflecting how businesses are affected by such things as remote work, global disruption and geopolitics and the rise of AI, combined with the shift in learning to online training and the surge in microcredentials. The 30 Day MBA covers the core 12 disciplines knowledge from MBA courses and is supported by insightful use-cases from world leading organizations including IKEA, Cisco, Shell and Heinz. Look no further than The 30 Day MBA to broaden your business skills.

Inhalt

• Chapter - 00: Introduction;
• Chapter - 01: Accounting;
• Chapter - 02: Finance;
• Chapter - 03: Marketing;
• Chapter - 04: Organizational behaviour;
• Chapter - 05: Business history;
• Chapter - 06: Business law;
• Chapter - 07: Economics;
• Chapter - 08: Entrepreneurship;
• Chapter - 09: Ethics and social responsibility;
• Chapter - 10: Operations management;
• Chapter - 11: Quantitative and qualitative research and analysis;
• Chapter - 12: Strategy;