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Autorentext

Cole Nussbaumer Knaflic tells stories with data. She is founder and CEO of storytelling with data (SWD) and author of the best-selling book, storytelling with data: a data visualization guide for business professionals, which has been translated into a dozen languages, is used as a textbook by more than 100 universities and serves as the course book for tens of thousands of SWD workshop participants.
For nearly a decade, Cole and team have delivered interactive learning sessions highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world. They also help people create graphs that make sense and weave them into a compelling story through the popular SWD blog, podcast, monthly challenge, and live stream events and other resources.
Learn more at storytellingwithdata.com.

Klappentext

Don't simply show your data-tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples-ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.

Specifically, you'll learn how to:

• Understand the importance of context and audience
• Determine the appropriate type of graph for your situation
• Recognize and eliminate the clutter clouding your information
• Direct your audience's attention to the most important parts of your data
• Think like a designer and utilize concepts of design in data visualization

• Leverage the power of storytelling to help your message resonate with your audience
  Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data-Storytelling with Data will give you the skills and power to tell it.

  Zusammenfassung
  Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story.

  Inhalt

  foreword ix

  acknowledgments xi

  about the author xiii

  introduction 1

  chapter 1 the importance of context 19

  chapter 2 choosing an effective visual 35

  chapter 3 clutter is your enemy! 71

  chapter 4 focus your audience's attention 99

  chapter 5 think like a designer 127

  chapter 6 dissecting model visuals 151

  chapter 7 lessons in storytelling 165

  chapter 8 pulling it all together 187

  chapter 9 case studies 207

  chapter 10 final thoughts 241

  bibliography 257

  index 261