Provides empirical case studies of start-ups in the smartphone industry

Explores the key factors that helped each featured start-up sustain growth and development

Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry

Autorentext

Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.

Klappentext

Provides empirical case studies of start-ups in the smartphone industry Explores the key factors that helped each featured start-up sustain growth and development Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry

Zusammenfassung

Provides empirical case studies of start-ups in the smartphone industry

Explores the key factors that helped each featured start-up sustain growth and development

Uses Apple's iPhone as an example of creating a new market space in the mobile phone industry

Inhalt

1. introduction: Aim of the Book and Methodology.- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success.- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space.- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform.- 4. Stonex One: A High-End Smartphone at a Fair Price?.- Part II. Smartphone Start-Ups in the Luxury Market.- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry.- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery.- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.