Autorentext

John J. Clancy

Klappentext

In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society.

Zusammenfassung
A businessperson's guide to the language of business. The text draws from the writing and speeches of some of the most influential business leaders of the past 200 years. The author demonstrates the power of the "invisible" forces of metaphor.

Inhalt

Chapter 1 Introduction
Part 2 Metaphor in Business
Chapter 3 The Web of Language
Chapter 4 The Bearer of Truth
Chapter 5 The Journey: Leadership and le Voyage sans But
Chapter 6 The Game: The Playing Fields of Business
Chapter 7 War: Soldiers in Pinstripes
Chapter 8 The Machine: Taylor and Positivism
Chapter 9 The Organism: Evolution and the Good Shepherd
Chapter 10 The Society: Shamans and Statesmen
Part 11 Purpose in Business
Chapter 12 Purposes and Paradigms
Chapter 13 The New Messiah: The Paradigm of Production
Chapter 14 Treasures upon Earth: Paradigm of Wealth
Chapter 15 Stonecutters Fighting Time: The Paradigm of the Institution
Chapter 16 Fin de Siecle
Chapter 17 Voyaging, Voyaging, Voyaging
Chapter 18 Notes
Chapter 19 Bibliography
Chapter 20 Index
Chapter 21 About the Author