The Entrepreneur's Guide to Running a Business

"The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole"--

Autorentext

CJ Rhoads

Inhalt

Illustrations Acknowledgments Introduction 1. Strategy: Flourishing in Business during a Recession 2. The Many Faces of Leadership 3. Business Models and Writing Plans 4. Teamwork and Finding Resources 5. Keeping Up with Information Technology 6. Market Research and Marketing 7. Branding and Advertising 8. Pricing and Proposing 9. Selling 10. Financials: A Picture of the Business 11. Sources of Capital 12. Funding Decisions and Giving Back Appendix A: About the Authors in the Series Appendix B: Leadership Research Appendix C: Entrepreneurial Death Traps Appendix D: Website Resources Appendix E: Goal Seek and Break-Even Analysis Notes References Index