Explains product development using a blend of Design Thinking, Design to Value, Modularization and Agile
Provides guidance in turbulent markets, when innovation and disruption are essential.
Includes various step-by step tutorials

Explains product management and development using a blend of Innovation Theory, Form follows Function (System Architecture), Market Understanding, Design Thinking, Design to Value, Modularization and Agile approaches Provides guidance in turbulent markets, when innovation and disruption are essential Includes various step-by step tutorials

Autorentext
Dr. Christoph Fuchs has reached the highest level in the expert career track for the topic of Lifecycle Management at Siemens. He is currently the Senior Principal and Key Expert in its corporate development consulting department. Serving both as thought leader and practitioner, his projects share a common focus on initiating and driving impactful architecture development for the most complex products and systems. He has a proven track record where some of his projects have humbly achieved global recognition and success, and operates across various industries. His problem-solving approach and way of thinking have deeply been impacted by experiences made early on in his professional life. Starting his career in 1996 as a Product Manager in the field of Telecommunication at Infineon Tech., he later personally experienced the disruption of Siemens' Communication Unit. From these experiences, he realized and made it to his passion to focus on the importance of holistic product development, stressing constant adaptivity to global trends and integrating flexibility into products that allow them to grow with market changes. He holds a Ph.D in Electrical Engineering from the Technical University of Karlsruhe. In 2004, he joined the consulting group for Innovation Management of Siemens Corporate Technology. He sees this book as a way to share his accumulated knowledge and experience on how to create successful products, by passing on what enables and helps him to move from, and transform, an innovative idea into a tangible, real product.

Franziska J. Golenhofen is currently a consultant in the corporate development consulting department at Siemens. Through her work she integrates insights from diverse fields and perspectives to help spur the development of individuals and companies alike. Also passionate about writing to scale impact and understanding, she builds on previous experiences as assisting research in the renown lab of Dr. E. Dunn at the University of British Columbia, and publishing own research with Oxford University. She previously worked at THNK School of Creative Leadership in Amsterdam. As Program Manager she was responsible for the smooth delivery of the inaugural FIFA Female Leadership Development Programme. She is energized by how innovation, entrepreneurship and leadership can be impactful levers for architecting solution concepts to the systemic and complex societal challenges of today's world. Graduating in 2015 she holds a honors B.A. from Amsterdam University College, with a strong interdisciplinary focus namely on sustainable development. She sees this book as a medium for making knowledge from leading figures in business accessible, tangible and applicable to the wider public.

Inhalt
Introduction.- Part I: Disruptive Innovation.- Part II: Frameworks.- Part III: Framework Tutorials.- Part IV: Tools.