THE CAMPAIGN: Activity across all of the Abroad in Japan platforms to reach Chris'' dedicated fanbase and drive pre-orders. Targeted advertising to reach the wider Japanophile market. Podcast appearances including the Trash Taste podcast (1.5 million views per episode) and features in travel magazines.>

Autorentext

Chris Broad is a British filmmaker and founder of the Abroad in Japan Youtube channel, one of the largest foreign Youtube channels in Japan with over 2.5 million subscribers and 400 million views.
Over 10 years and 200 videos, Chris has visited all of Japan's 47 prefectures, focussing Abroad in Japan on travel, culture, food and covered contemporary issues through documentaries on the Fukushima nuclear disaster and the Tohoku earthquake and tsunami. His experiences have made him a sought after voice on life inside Japan, featured on the BBC, Tedx, NHK and the Japan Times.

Klappentext

THE NUMBER ONE BESTSELLER

'Chris Broad explores Japan in all its quirky glory..Endlessly fascinating!'
Will Ferguson, author of Hokkaido Highway Blues

'Carves a unique path across Japan bringing him into contact with far too many cats, heartening renewal in Tohoku, and even pizza with Ken Watanabe.'
Iain Maloney, author of The Only Gaijin in the Village

'Fascinating, fact-packed and very funny..An excellent and enjoyable read for the Japan-curious. I loved it and learned a lot.'
Sam Baldwin, author of For Fukui's Sake: Two years in rural Japan

When Englishman Chris Broad landed in a rural village in northern Japan he wondered if he'd made a huge mistake. With no knowledge of the language and zero teaching experience, was he about to be the most quickly fired English teacher in Japan's history?

Abroad in Japan charts a decade of living in a foreign land and the chaos and culture clash that came with it. Packed with hilarious and fascinating stories, this book seeks out to unravel one the world's most complex cultures.

Spanning ten years and all forty-seven prefectures, Chris takes us from the lush rice fields of the countryside to the frenetic neon-lit streets of Tokyo. With blockbuster moments such as a terrifying North Korean missile incident, a mortifying experience at a love hotel and a week spent with Japan's biggest movie star, Abroad in Japan is an extraordinary and informative journey through the Land of the Rising Sun.

Number 1 Sunday Times bestseller, August 2023