Informationen zum Autor YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University's top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide. DEJAN VER I is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR. Klappentext Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication: Presents cutting-edge research from experts in AI, PR, and media ethics Discusses emerging AI-driven technologies and their implications for PR professionals Discusses AI's impact on democracy, misinformation, and truth in public discourse Includes a forward-looking analysis of AI's evolving role in communication Offers recommendations for future research and professional adaptation Features research-backed insights, practical strategies, and real-world case studies With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication. Inhaltsverzeichnis Notes on Editors xvii List of Contributors xix Foreword xxiii Preface xxv Acknowledgements xxvii Decoding Complexity: The Role of AI in Modern Public Relations 1 Marko Grobelnik Setting the Stage: An Analogy 1 Introduction 1 PR through the Lens of AI Definition 3 AI System Definition 4 PR Systems in Relation to AI System Definition 6 Demystification of AI Modeling 8 An Exercise How to Construct AI-Based PR Systems 12 Reputation Management Scenario 12 Social Media Performance Scenario 13 Crisis Response Effectiveness Scenario 14 Ethics, Risks, and Bias of AI 15 ...

Autorentext

YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University's top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide. DEJAN VER I is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.

Klappentext

Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication:

• Presents cutting-edge research from experts in AI, PR, and media ethics
• Discusses emerging AI-driven technologies and their implications for PR professionals
• Discusses AI's impact on democracy, misinformation, and truth in public discourse
• Includes a forward-looking analysis of AI's evolving role in communication
• Offers recommendations for future research and professional adaptation

• Features research-backed insights, practical strategies, and real-world case studies With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.

  Inhalt

  Notes on Editors xvii

  List of Contributors xix

  Foreword xxiii

  Preface xxv

  Acknowledgements xxvii

  Decoding Complexity: The Role of AI in Modern Public Relations 1
  Marko Grobelnik

  Setting the Stage: An Analogy 1

  Introduction 1

  PR through the Lens of AI Definition 3

  AI System Definition 4

  PR Systems in Relation to AI System Definition 6

  Demystification of AI Modeling 8

  An Exercise How to Construct AI-Based PR Systems 12

  Reputation Management Scenario 12

  Social Media Performance Scenario 13

  Crisis Response Effectiveness Scenario 14

  Ethics, Risks, and Bias of AI 15

  Future AI Technologies and PR Applications 17

  Five AI Technologies of the Future 17

  Four Future PR Application Scenarios 19

  Scenario 1: The Corporate Sentinel 19

  Scenario 2: Disaster Relief in the Digital Age 20

  Scenario 3: Vaccination: A Public Health Imperative 21

  Scenario 4: The Political Arena 21

  Summary 22

  References 22 …