This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.

Provides practitioner-oriented recommendations for change management of digital products Presents an international and diverse perspective with illustrative examples Emphasizes the importance of the practical relevance of theoretical frameworks

Autorentext

Cansu Hattula is a professor at IU International University (Berlin, Germany). She completed her studies in business administration at the University of Hannover (Germany) and her Ph.D. at the University of St.Gallen (Switzerland). Her research interests include change management and marketing strategy. She has worked in various organizations and startups across Germany, Switzerland, and the UK. Ines Köhler is a 'Martech' expert with over 15 years of industry experience in corporates and start-ups. She completed her studies in communication science and business administration at the Freie Universität of Berlin (Germany) and LUISS Guido Carli in Rome (Italy). Her professional focus is on implementing new technologies and driving change.

Inhalt
Chapter 1 Change management and implementing digital solutions: An introduction and overview.- Part 1: Transformation processes related to digital products.- Chapter 2 Managing digital driven change in expert organizations The case of a Swiss hospital.- Chapter 3 Applying Agile methodologies in digital transformation processes learnings and challenges from 10 years of consulting experience.- Chapter 4 From input to outcomes: Bayer's digital transformation of agricultural business exploration.- Part 2: Cultural and organizational transformation processes.- Chapter 5 Digital transformation within a large logistic company: from a hierarchical technocracy into networked, agile teams.- Chapter 6 Pivoting to a Web3 product and building a healthy remote culture with human-centric leadership.- Chapter 7 Community building in change processes.- Chapter 8 Summary and key takeaways.