Autorentext

Celia Hodent, PhD in psychology, is recognized as a leader in the application of user experience and cognitive science in the game industry. With over 17 years of experience in game studios (Ubisoft, LucasArts, & director of UX at Epic Games), she has contributed in advancing the topics of UX strategy, inclusion, and ethics in games. Author of several critically acclaimed books on games and psychology, Celia is the founder of the Game UX Summit & the Ethical Games initiative. She works today as an independent consultant and is an international public speaker.

Klappentext

Creating a successful video game requires more than just great ideas-it demands a deep understanding of user experience (UX). Successful games like Fortnite thrive because of their refined UX strategy, which prioritizes player engagement and satisfaction. This book equips readers with cognitive science insights and UX methodologies to design fun and engaging games that are inclusive, accessible, and ethically sound, while staying true to the artistic and design vision. Whether you're developing indie, triple-A, educational games, or a gamified product this resource helps you offer engaging experiences across all platforms and technologies.

New Edition Highlights:

• Expanded coverage of UX across emerging platforms (e.g., VR, AR, metaverse) and technologies (e.g., AI, blockchain).
• Ethical considerations in game design and monetization.
• Full text updated and revised.
  Core Topics:

• Cognitive science principles applied to game design, including perception, memory, attention, motivation, emotion, and learning principles.
• UX framework tailored for games, emphasizing usability and engageability with a detailed checklist.
• Insights into design thinking, user research, analytics, and UX strategy at both project and studio levels.
• Examples from released games illustrating how scientific knowledge enhances design.

• Guidance on leveraging human-computer interaction principles and user research to improve game usability and engagement. This updated edition is an essential tool for game developers and students, offering the most comprehensive overview of UX in games available today.

  Inhalt

  1. Why you should care about the gamer's brain, PART 1: UNDERSTANDING THE BRAIN, 2. Overview about the brain, 3. Perception, 4. Memory, 5. Attention, 6. Motivation, 7. Emotion, 8. Learning principles, 9. Understanding the brain: Takeaway, PART 2: A UX MINDSET FOR VIDEO GAMES, 10. Game User Experience: Overview, 11. Usability, 12. Engageability, 13. Design thinking, 14. Game User Research, 15. Game Analytics, 16. UX strategy, 17. Ethics, 18. UX Across Various Products: From VR to AI to "Gamification", 19. To conclude