Learn how to complete a major business model transformation with a cutting-edge framework developed with leaders who successfully guided their business through a transformation journey.

How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition. Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.

New to this edition: updated case studies with a global focus, new literature to keep up-to-date with the academic discourse and new chapters on areas such as Digital Transformation

Vorwort
Online resources: a business transformation board template for creating a shareable transformation map, outlining the steps from start position(s) to target position(s)

Autorentext
Alexander Zimmermann is Chaired Professor of Entrepreneurship and Strategic Management and Executive Director of the MBA in Technology and Innovation at the University of Liechtenstein. As well as teaching he acts as a moderator and coach to assist companies' strategic and organizational transformation processes.

Klappentext

Markets have been transformed by an ever-increasing amount of disruptive technologies and disruptor companies. Once successful business models designed to function in a different time now struggle as the mainstream changes. Radical Business Model Transformation provides the guide for leaders of organizations looking to turn downward trends into upward momentum and gain the competitive edge on the competition.

Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies with a global emphasis include organizations which have boldly transformed, including SAP, SoftBank, AirBus, DBS Bank and Kodak, as examples for change. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.

Inhalt

• • Chapter - 00: About the authors;
• Section - ONE: Why business models need to radically shift;
• • Chapter - 01: How business model transformation became mainstream;
  • Chapter - 02: Working with the Business Transformation Board;
• Section - TWO: Navigating the business model transformation journey;
• • Chapter - 03: Drivers of business model transformation;
  • Chapter - 04: How to assess your current and target business model;
  • Chapter - 05: How to lead a radical shift of your business model;
• Section - THREE: Learning from successful transformational organizations;
• • Chapter - 06: Case studies of companies radically shifting the level of inclusiveness;
  • Chapter - 07: Case studies of companies radically shifting the level of customization;
  • Chapter - 08: Case studies of companies that sequence multiple radical shifts;
• Section - FOUR: How to move forward;
• • Chapter - 09: Mastering the transformational leadership challenge;
  • Chapter - 10: Designing your business model transformation path;
  • Chapter - 11: Index