This study basically is about its influence on consumer behaviour among University Students in Kenya.In deeper details, this research focuses on the impact of gender roles on television advertisements and the effects of television advertisements on the attitude of society towards women. The study will use questionnaires and handed over to 20 diploma students. Data analysis will be done using the manual cross tabulation method.

Autorentext

Caroline Mochoge is a 23-year-old independent woman specifically passionate in research, related to women and development since 2014. She holds a Bachelor of Arts in Communication Studies and a Diploma in Communication. She has recently begun her career in the developing world and this is her first short researched book to be published ever.