Autorentext

Carol Southall is Head of Department for Business at the University of Staffordshire, UK. She teaches on BA (Hons) in Tourism Management, Event Management, eSports and FdA Visitor Attraction and Resort Management. Amanda Payne is Undergraduate Business Course Director and Senior Lecturer in Business at the University of Staffordshire, UK. She teaches Visitor Attractions, Tourism Marketing, and Cultural and Heritage Tourism. Frances-Marie Hitchen is Lecturer in Business at the University of Staffordshire, UK, and is Deputy Course Leader for BA (Hons) Visitor Attraction and Resort Management and BSc (Hons) Business Management with Tourism / Events.

Klappentext

This textbook is ideal for undergraduate students to engage with the essential principles for designing and managing visitor attractions. Real-world examples from theme parks to luxury eco-resorts and cultural museums will allow for students to apply theory to practice and examine the critical questions, challenges and opportunities impacting the global tourism industry today. In ten chapters, Visitor Attractions Management considers:

• The various types of visitor attractions and how to craft unforgettable experiences for visitors
• The key components of attraction operations, including service quality and risk management
• Branding and promotion strategies to market attractions and experiences to visitors
• Emerging technology trends and innovative entrepreneurial ventures
  >With in-text learning features - learning outcomes, scenario planning activities, research tasks, critical debate questions, definitions of key terms and interviews with attractions management professionals - this textbook prepares students to work in tourism. Real-world examples are from destinations such as Petra and Venice, theme parks and resorts including Alton Towers, Six Flags Cedar Point and Walt Disney World, and emerging digital attractions like the Terracotta Warriors AR Experience in China. Additional online resources include PowerPoint lecturer slides, lecturer guide, activity templates, multiple-choice questions, videos and regularly updated global real-world examples.