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Strategy is Digital

  • Kartonierter Einband
  • 156 Seiten
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This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of busin... Weiterlesen
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Beschreibung

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

data will change every company in the world

frameworks and tools to allow executives from traditional industries to

leverage the big data transformation

Includes case studies from well-known companies like LEGO, Yamato and Mediq

Includes supplementary material: sn.pub/extras



Inhalt
Introduction.- From Digital Strategy to Strategy is Digital.- Serialization in the Pharmaceutical Industry.- The Omnichain.- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile.- New Business Models: Rocket Science.- Conclusions.

Produktinformationen

Titel: Strategy is Digital
Untertitel: How Companies Can Use Big Data in the Value Chain
Autor:
EAN: 9783319809717
ISBN: 3319809717
Format: Kartonierter Einband
Herausgeber: Springer International Publishing
Anzahl Seiten: 156
Gewicht: 248g
Größe: H235mm x B155mm x T8mm
Jahr: 2018
Untertitel: Englisch
Auflage: Softcover reprint of the original 1st ed. 2016

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