What if charisma could be taught? What you''ll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You''ll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment. The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them. ''Engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense'' Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford ''Cabane has done us a big favor. She''s woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership'' Robert B. Cialdini, author of Influence ''If you are interested in increasing your ability to be charismatic in your unique setting or employment, this book will give you direct skills to use '' Psychology Today

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Olivia Fox Cabane has taught leadership, innovation, genius and charisma at Harvard, Yale, MIT and the United Nations. She is the cofounder of KindEarth.Tech and former Director of Innovative Leadership for Stanford's startup accelerator as well as a best-selling author and keynote speaker for Fortune 500 companies.

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THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER

What if charisma could be taught?

Most people believe the myth that charisma is an inborn quality - you either have it, or you don't. In reality, charisma is a skill. One that can be learned, developed and perfected.

Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.

This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.