Towards a Market in Broadcasting

A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.

'This is a landmark work in the comparative study of public service broadcasting. It is deeply researched, conceptually sophisticated and a must read for anyone interested in the condition and possible fate of public broadcasters who have been such a vital element within the culture, society and politics of Britain and Germany for decades.' - Michael Tracey, University of Colorado at Boulder, USA

'This is a very well researched, carefully structured and stimulating account of the evolution of British and German broadcasting policies. Its analysis of the impact of marketization and liberalization on our communications systems should serve as a warning to us all.' - Des Freedman, Goldsmiths, University of London, UK

'This is an essential and exciting contemporary document of media policy.' - Professor Christian Schwarz-Schilling

'Potschka manages breadth and depth in his forensic take on the evolution of broadcasting in the United Kingdom and Germany.' John Nathan Anderson, Convergence 2014 20: 372

'This volume is a must-read for the political economy student and the media researcher This close investigation of the two countries' media policies much broader issues are addressed that could act as a springboard for further investigations into the uncharted area of new media formations, broadcasting and telecommunications.' Despiona Feleki, European journal of American studies, Reviews 2013-2, document 8

'The importance of broadcasting in the political culture of society cannot be overstressed. The ways in which information is collected, processed, and disseminated influence how societies see themselves and the values they consider central. Any changes in broadcasting systems should be subjected to detailed scrutiny and evaluation. This is what Christian Potschka does to great effect in his comparative study of changes in broadcasting policy in the UK and Germany since the 1980s This is an excellent scholarly book. It is based on extensive reading in secondary literature and official publications relating to both countries It will be required reading for anyone seriously interested in trying to understand why something so central to the complex cultural life of our societies was undermined by ill-considered and partial economistic thinking. It is a book as much about politics as it is about the other forces shaping broadcasting policy.' Tom O'Malley, Aberystwyth University, UK

'The book contains a detailed description of the historical events that have shaped the broadcasting sector in the United Kingdom and Germany. Policymakers, researchers and anyone interested in media broadcasting will find in this volume a valuable source of information about the changing role of the state in public broadcasting.' J R Schneir, Telecommunications Policy 39 (2015) 155 156

Autorentext
CHRISTIAN POTSCHKA is a postgraduate researcher in the Department of Social Sciences at the University of Loughborough, UK.

Inhalt
A Note on Language and Terminology Acknowledgements List of Tables List of Figures List of Abbreviations PART I: INTRODUCTION, THEORY AND METHODOLOGY Theorezing Broadcasting Marketization The Logic of Comparison PART II: DEVELOPMENTS AND TRANSITIONS IN BRITISH BROADCASTING From the Origins of Broadcasting to the Postwar Period (192045) Welfare State and Broadcasting Duopoly (194555) Social Democratic Consensus and BBC2 (195564) A Changing Society (196479) The Turn to Market-Driven Politics (197990) From Broadcasting to Communications Policy (19902003) Ofcom, Public Value and Beyond (2003 onwards) PART III: DEVELOPMENTS AND TRANSITIONS IN GERMAN BROADCASTING From the Origins of Broadcasting to the Postwar Period (192045) From Partial Sovereignty towards Independence (194555) Federal Government vs. Länder: The Battle for Broadcasting (195569) From Public Oligopoly to Commercial Competition (197082) The Start of Commercial Broadcasters / Competition (198289) Reunification and Consolidation (19902004) Centralized Governance, the Three Step Test and Beyond (2004 onwards) PART IV: ASSESSING THE DYNAMICS OF BROADCASTING REGULATIONIN THE UK AND GERMANY Interdependencies between Public and Private Sector Centralization vs. Federalism: Implications and Responses The Market and the State Policy-Making, Continuity and Change Appendix 1: Interviews and Correspondence Appendix 2: Short Biographies of Interviewees Bibliography Index