Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today!

Informationen zum Autor C. J. HAYDEN is a Master Certified Coach, popular speaker, and principal of Wings for Business, LLC, a firm that teaches self-employed professionals to make more money with less effort. Klappentext Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience?Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days!In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personalityHands-on approaches for replacing unproductive cold-calling with the power of relationship marketingProven and effective online networking and prospecting, social media, and internet marketing strategiesAdvice on integrating online and offline tacticsTips for dealing with fear, resistance, and procrastinationNow in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers! Zusammenfassung Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics. Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience? Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! In Get Clients Now! , you will learn: How to choose the best marketing tactics for their situation and personality Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing Proven and effective online networking and prospecting, social media, and internet marketing strategies Advice on integrating online and offline tactics Tips for dealing with fear, resistance, and procrastination Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers! Inhaltsverzeichnis Contents Foreword by Jay Conrad Levinson Acknowledgments Introduction PART I: THE SETUP Chapter 1: What Really Works? Effective Marketing Strategies Chapter 2: Where Do You Start? The Marketing and Sales Cycle Chapter 3: Where Are You Headed? S...

Klappentext

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics. Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience? Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personality Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing Proven and effective online networking and prospecting, social media, and internet marketing strategies Advice on integrating online and offline tactics Tips for dealing with fear, resistance, and procrastination Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!

Inhalt

Contents

Foreword by Jay Conrad Levinson

Acknowledgments

Introduction

PART I: THE SETUP

Chapter 1: What Really Works? Effective Marketing Strategies

Chapter 2: Where Do You Start? The Marketing and

Sales Cycle

Chapter 3: Where Are You Headed? Setting Your Sales and

Marketing Goal

PART II: THE SYSTEM

Chapter 4: What's Stopping You? Selecting Your Success

Ingredients

Chapter 5: Here's What to Do: Choosing from the Action

Plan Menu

Chapter 6: You're Ready . . . Let's Go! Putting the System

into Action

PART III: THE STRATEGIES

Chapter 7: Filling the Pipeline: When You Don't Know Enough

People to Contact

Chapter 8: Following Up: When You Know Plenty of People but

You're Not Contacting Them

Chapter 9: Having Sales Conversations: When You're

Contacting People but Not Getting a

Chance to Sell

Chapter 10: Closing Sales: When You're Having Sales

Conversations but Not Getting Sales

Index