While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

'Another goodie from Palgrave's strong selection for this half of the year.' - Keith Clark, The Bookseller

'If you want a book to help you get your creative processes functioning up to speed then you could do a lot worse than start with this one.' - Accountancy Ireland

'Tim bills and Chris Genasi's new book turns conventional wisdom on its head and provides a practical step-by-step guide that enables all managers to get to grips with creativity, and apply it to everyday business problems... Creative Business is written in the best tradition of self0help books; it is plain speaking, practicalk and well worth the read.' - Stuart Gitsham, Financial Adviser

Autorentext
CHRIS GENASI is a public relations consultant with over 18 years experience. He runs his own consultancy, called Eloqui, and advises multinational organizations on how to protect and promote their reputations and brands. He has worked in Europe and in the USA and has developed a range of creative techniques that have been behind many high profile PR campaigns for companies such as Unilever, GE, General Mills and Royal and Sun Alliance. Chris is the author of several books on public relations, the most recent being Winning Reputations - How to be your own Spin Doctor.

TIM BILLS is Chief Executive of one of the largest privately owned lifting gear companies in the UK. Creative thinking and brainstorming form the basis of his strategy for expanding a traditional engineering business into new markets. As the second generation in a family business, Tim has also overseen a transformation in the company's culture into one that encourages debate, is open to question and most importantly - that fully embraces the need for change.

Inhalt
The Creativity Crisis and How We All Suffer from it How Creativity Can Change Your World What is Creativity Characteristics of Creative People Characteristics of Creative Companies How to be More Creative: A Step-by-Step Guide Creative Thinking Techniques and Tips Creative Networks Mini Case Studies