This book examines the business models, performance, and decision-making approaches employed by financial institutions in Central and Southeast Europe. The respective contributions cover a wide range of industries, including banking, pharmaceuticals, and airline business services, and present both theoretical and empirical studies that highlight economy-wide risks and opportunities for European companies.

The book is divided into four parts, the first of which provides a critical assessment of the competitiveness and performance of European companies, while the second examines decision-making approaches at financial institutions; the third and fourth parts address the macroeconomic risks and opportunities for business development in Europe. Intended for scholars, political decision-makers, and practitioners, the book offers new perspectives on Central and Southeast European financial and business research.

Studies the business models and performance of financial institutions in Central and Southeast Europe Offers case studies on financial and non-financial industries, including banking, pharmaceuticals, and airline business services Highlights economy-wide risks and opportunities for European companies

Autorentext

Alexandra Horobe is a Full Professor at Bucharest University of Economic Studies (Romania) and holds a PhD in International Business and Economics. Persefoni Polychronidou is an Assistant Professor of Applied Econometrics at the Department of Economics, International Hellenic University (Greece).  Anastasios Karasavvoglou is a Professor of Economics and President of the annual international conference "The Economies of the Balkan and Eastern European Countries".

Inhalt
Evolution of airline business models: the case of pegasus Airlines.- Tendencies of trade in business services in visegrad countries.- Mapping economic in the european union: do ownership, industry and location matter?.- The driving forces of business R@D intensity in eastern european countries.- Competitiveness, profitability and R/D intensity: the case of the domestic pharmaceutical industry in greece.- MCDM approach for assessment of financial performance of serbian banks