Gain essential skills for career development and craft a winning business plan to secure the support you need with this one-stop guide to producing the most professional and convincing plans possible.

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

New to this edition: updated to include new ways of sourcing finance such as crowd funding, revisions to business legislation and advice on risk, legal issues and confidentiality

Autorentext
Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.

Inhalt

• • Chapter - 01: Introduction;
  • Chapter - 02: The structure of the plan;
  • Chapter - 03: Summary;
  • Chapter - 04: The business background;
  • Chapter - 05: The market;
  • Chapter - 06: Operations;
  • Chapter - 07: Management;
  • Chapter - 08: The proposal;
  • Chapter - 09: The forecast;
  • Chapter - 10: Financial information;
  • Chapter - 11: Risks;
  • Chapter - 12: Legal issues and confidentiality;
  • Chapter - 13: Selling your business;
  • Chapter - 14: Improve business performance;
  • Chapter - 15: Bidding for business