Autorentext

David L. Blenkhorn, Craig S. Fleisher

Klappentext

For specialists and nonspecialists alike, this perceptive selection of the newest and up and coming tools and techniques of competitive intelligence, offering a well balanced combination of theory and practice. It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) all major business functions and processes. It explores applications to organizations of various sizes and types, in both the public and private sectors. Editors Fleisher and Blenkhorn link leading-edge research in CI to advances in current practice, and balance pragmatic against conceptual concerns. Analysts, strategists and organizational decision makers at higher levels will find the book especially valuable, as they seek to make sense of the business environment and assess their organizations' evolving, dynamic places in it.

The pace of change in today's global, competitive economy is greater than at any time in recorded history. Thus, as never before, companies need better tools for business and competitive analysis. The book surveys applications of CI that are critical to business processes, such as mergers and acquisitions, and to evolving industries, such as biotechnology. They focus on how push and pull Internet technologies affect data gathering and analysis and how CI can be managerially assessed using multiple evaluative approaches, unavailable until now in the public domain. They then turn to the future, and lay out some startling yet plausible viewpoints on what the next frontiers of competitive intelligence will be and how organizations can and must ready themselves for them.

Zusammenfassung
It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) all major business functions and processes.

Inhalt

Preface
Overview of Competitive Intelligence Management and Practices
An Introduction to the Management and Practice of Competitive Intelligence (CI) by Craig S. Fleisher
Competitive Intelligence and Strategic Decision-Making at the Chief Executive Officer (CEO) Level by Tabatha Martins
Reducing Vulnerability Through Counterintelligence by Peter Barrett
The Use of Counterintelligence, Security and Countermeasures by Alain Francq
Overview of Best Practices in Competitive Intelligence by Julia Madden
Improving the Competitive Intelligence Process
Using the Internet for Gathering Competitive Intelligence by Richard McClurg
Analysis in Competitive Intelligence: Process, Progress and Pitfalls by Craig S. Fleisher
A Toolbox for Communicating Competitive Intelligence via the Internet by Robert Cunningham
Using a Marketing Framework to Communicate Competitive Intelligence Results by Victoria Turner Shoemaker
Effective Approaches to Assessing Competitive Intelligence Performance by Craig S. Fleischer and David L. Blenkhorn
Competitive intelligence and its Relationship with Business Functions and Processes
Competitive Intelligence and the Management Accountant by Victor Knip
Using Competitive Technical Intelligence Techniques to Compliment Research and Development Processes by Jeffrey Murphy
Applying Competitive Intelligence to Mergers and Acquisitions by Angus Stewart
New Product Development and Competitive Intelligence by Hamid Noori, Brenda McWilliams, Gene Descza, and Hugh Munro
The Need for Business Intelligence Tools to Provide Business Intelligence Solutions by Beth Ringdahl
Competitive Intelligence and its Application in Specific Contexts
Identifying Competitive Intelligence Priorities in Biotechnology by Jayson Parker
Making Competitive Intelligence Work for the Small Business by Perry Broome
Re-Designing the Competitive Intelligence Capability Within a Financial Institution by Ross Armstrong
Competitive Intelligence in Service Industries by Dawn E. Clarke
Information Technology--Enabling Competitive Intelligence Adoption in Small to Medium Enterprises by J. Graeme Somerville
Organizational Issues Associated with Competitive Intelligence
Corporate Community Culture and Counterintelligence by Suzanne Wiltshire
Understanding the Ethical Aspects of Competitive Intelligence by Shauna Hamilton and Craig S. Fleisher
Competitive Intelligence and Organizational Change by Conor Vibert
The Future of Competitive Intelligence by David L. Blenkhorn and Craig S. Fleisher
Selected Bibliography
Index