For several years now, experiential marketing has revolutionised not only consumption but also consumer behaviour. Consumers have become increasingly discerning; they no longer seek merely to consume, nor even to gain experiences through their consumption, but now look for a sense of well-being in the products and services they use. Consequently, consumer well-being has recently emerged as the latest trend in marketing. A key differentiator for businesses, it is now a fully-fledged tool for customer satisfaction and loyalty. This research focuses on the determinants of consumer well-being as applied to experiential marketing in the leisure park sector.

Autorentext
Blandine Barreto, born in Quimper in 1992, holds a Master's degree in Management and Administration, specialising in marketing management and event management (Grande Ecole Programme at Groupe Sup de Co La Rochelle).