Presents a thorough discussion of bounded rationality in international business researchIncludes a rare application of laboratory research in studying international business strategyApplies an interdisciplinary approach to studying the well-known Uppsala model

Autorentext
Björn Röber received his doctorate from the University of Stuttgart, Germany, where he is a research associate at the Chair of International and Strategic Management. His research interests include questions around the internationalization processes of firms, as well as matters concerning institutions and bounded rationality in a multinational context.

Inhalt
Chapter 1: Bounded Rationality and Internationalization Process Research: An Introduction.- Chapter 2: Rationality as the Basic Criterion for the Evaluation of Judgment and Decision-Making Processes.- Chapter 3: Escalation of Commitment in Internationalization Processes.- Chapter 4: Empirical Analysis of Escalation of Commitment in Internationalization Process Decision-Making.- Chapter 5: Disparity between Theory and Practice in Internationalization Process Research: Lessons Learned.