Klappentext

Learn to uncover what your managers, clients, customers and other stakeholders need before doing what they ask

People don't know what they need. The wants we communicate to others are shaped by our subconscious and the familiar, and limited by what we think is possible. But they don't always reflect our actual needs.

In Stakeholder Whispering: Uncover What People Need Before Doing What They Ask, author Bill Shander demonstrates how to get from your stakeholders' "order"-what they're asking for-to what they really need. You'll learn how to uncover the needs and desires of your clients, colleagues, bosses, customers, and other stakeholders based on what they ask for and how they ask for it, and how to deliver products and services that meet those needs.

Inside the book:

• Help your stakeholders accomplish their goals and make the best decisions possible by helping them see what they really need
• Shift from executing on tactics driven by others' commands, to strategic action driven by underlying needs

• Transform your organization from one filled with "order-takers" into one where people work collaboratively to meet goal-oriented requirements
  Perfect for managers, executives, and other business leaders, Stakeholder Whispering will also earn a place on the bookshelves of entrepreneurs, founders, designers, product and project managers, UX experts, data and business analysts, and anyone else hoping to better meet the expectations of their coworkers, managers, clients, and customers.

  Inhalt

  Preface vii

  Acknowledgements xi

  Whisper While You Work xiii

  Part I: What & Why 1

  Chapter 1: Nothing Is As It Seems 3

  Chapter 2: More Rolling Stones, Less Coldplay 14

  Chapter 3: Everything Is UX 21

  Chapter 4: Who Are You? 31

  Part II: How Ideas 35

  Chapter 5: You Belong 37

  Chapter 6: Just Asking Questions 47

  Chapter 7: Useful Paranoia 54

  Chapter 8: Kill the Cat 59

  Chapter 9: Can You Hear Me Now? 65

  Chapter 10: A Rigid and Flexible Process 72

  Chapter 11: Peeling the Stakeholder Onion 81

  Part III: How Hands-on 89

  Chapter 12: How to Run a Therapy Session 91

  Chapter 13: I Feel You 99

  Chapter 14: Starting Broad, Digging Deep 107

  Chapter 15: Chunky Segmentation 120

  Chapter 16: Gained in Translation 126

  Chapter 17: The Art of the (Im)Possible 131

  Chapter 18: Bobbing for Apples 139

  Chapter 19: Silence Is Golden 144

  Chapter 20: Good Questions 151

  Chapter 21: Turn It Around 157

  Chapter 22: Whispering En Masse 163

  Chapter 23: Let's Talk About Bias, Baby 173

  Chapter 24: What It's Really All About 179

  Chapter 25: Trouble 181

  Chapter 26: When You Know You're Done 191

  Part IV: Now What 199

  Chapter 27: Prequalifying Whisperability 201

  Chapter 28: Influence Without Authority 207

  Chapter 29: Final Thoughts, Including Some Love for the Stakeholders 218

  Index 223