Autorentext

Bilal Sucubä is Associate Professor of Banking and Finance at the Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia.

Andrijana Bojadzievska Danevska is Associate Professor of Management and Business at the Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia.

Savica Dimitrieska is Professor of Marketing at the Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia.

Elena Parnardzieva Stanoevska is Assistant Professor of Banking and Finance, Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia.

Klappentext

The banking sector is evolving rapidly due to technological advancements, regulatory changes, and shifting customer expectations. This book addresses these changes by comprehensively analyzing key areas where technology intersects with banking. It offers an analysis of emerging trends, helping stakeholders make informed decisions.

Inhalt

1. The Impact of ICT on the Current State of Banking Development and Critical Drivers for the Future 2. The Role of Central Bank Digital Currencies in the Banking System 3. GenAI Transforming and Revolutionizing the Banking Sector 4. Bank marketing 5. Banking Risk Management in The Digital Age