This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the three main barriers to effective strategy execution and explains how they can be overcome. Creating a shared understanding of the strategy at all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM allow organizations to measure and monitor performance. Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.

Seven case studies from different industries across the globe provide examples of how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, the city of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how applying the concepts introduced adds unique value. The second edition of this book has been updated and improved. Additionally it includes a separate section on decision-making under uncertainty and the results of a survey on the adoption of business intelligence.

Presents practically relevant information about improving strategic alignment and its application in concrete business contexts Embedded in an easy-to-read, convincing story Includes seven case studies from international organizations

Autorentext

Prof. Dr. (University of Phoenix) Bernd Heesen looks back on a career of more than 10 years in business consulting at Software AG, Price Waterhouse, and co-founder and President of Prescient Consulting, which was recognized as one of the "HOT 100 - America's fastest growing new businesses" by Entrepreneur Magazine and Dun & Bradstreet in 2000. After selling his company he continued to operate as President of SAP SI America before changing to the university.

Inhalt
Management Challenges in Dynamic Business Environments.- The Strategic Alignment Process.- Preparation for Strategy Execution.- Strategy Execution.- Outlook.- Case Studies.