Big Data in Practice

Klappentext

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Zusammenfassung
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Inhaltsverzeichnis
Introduction 1 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 5 2 CERN: Unravelling The Secrets Of The Universe With Big Data 11 3 Netflix:HowNetflixUsed Big Data To Give Us The ProgrammesWeWant 17 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 25 5 Shell: How Big Oil Uses Big Data 31 6 Apixio: How Big Data Is Transforming Healthcare 37 7 Lotus F1 Team:How BigData Is Essential To The Success Of Motorsport Teams 45 8 Pendleton& Son Butchers: Big Data For Small Business 51 9 US OlympicWomen's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance 57 10 ZSL: Big Data In The Zoo And To Protect Animals 63 11 Facebook: How Facebook Use Big Data To Understand Customers 69 12 John Deere:How BigData Can Be AppliedOn Farms 75 13 Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal 81 14 LinkedIn: How Big Data Is Used To Fuel Social Media...

"It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate." (Marginalia on Engagement, April 2016) "This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit." (Institute of Management Services Journal, June 2016) "Warmly recommended" (The Marketing Society, July 2016) "Another excellent text from Marr" (BCS, August 2016)

Autorentext

BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for Forbes, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including Big Data (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), Big Data for Small Business For Dummies and Key Business Analytics.

Klappentext

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Inhalt

Introduction 1 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 5 2 CERN: Unravelling The Secrets Of The Universe With Big Data 11 3 Netflix:HowNetflixUsed Big Data To Give Us The ProgrammesWeWant 17 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 25 5 Shell: How Big Oil Uses Big Data 31 6 Apixio: How Big Data Is Transforming Healthcare 37 7 Lotus F1 Team:How BigData Is Essential To The Success Of Motorsport Teams 45 8 Pendleton& Son Butchers: Big Data For Small Business 51 9 US OlympicWomen's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance 57 10 ZSL: Big Data In The Zoo And To Protect Animals 63 11 Facebook: How Facebook Use Big Data To Understand Customers 69 12 John Deere:How BigData Can Be AppliedOn Farms 75 13 Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal 81 14 LinkedIn: How Big Data Is Used To Fuel Social Media Success 87 15 Microsoft: Bringing Big Data To The Masses 95 16 Acxiom: Fuelling MarketingWith Big Data 103 17 US Immigration And Customs: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism 111 18 Nest: Bringing The Internet of Things Into The Home 117 19 GE: How Big Data Is Fuelling The Industrial Internet 125 20 Etsy: How Big Data Is Use…