“Fogg’s method has great potential to promote altered behavior in those who have sought help in other ventures with little success.”—Library Journal, starred review   “Myth-breaking and persuasive research . . . balancing useful practices (including many charts, tables, and graphs) with his own story of personal transformation, Fogg’s convincing method will help any reader reconfigure their habits.”—Publishers Weekly    “Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us).” —Gretchen Rubin New York Times best-selling author of The Happiness Project     “BJ Fogg’s ideas on self change are uniquely relevant, approachable, and powerful. I can't recommend this book highly enough.” —Ramit Sethi, New York Times best-selling author of I Will Teach You to Be Rich     “BJ Fogg’s work is transformative . . . We use Tiny Habits at Amen Clinics with our patients, online students, and readers. It is simple, easy-to-implement, and it works.” —Daniel G. Amen, MD, New York Times best-selling author of Change Your Brain, Change Your Life     “[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.” —Tony Fadell, inventor of the iPod and coinventor of the iPhone

Autorentext
BJ FOGG, PhD, is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world.  One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.

Klappentext

New York Times Bestseller | A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you'll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg's new and extremely practical method of behavior design picks up where Atomic Habits left off.

"There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I've ever come across." -John Stepper, Goodreads user

BJ FOGG is here to change your life-and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures.

This proven guide for personal transformation will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve-by starting small.

Inside this practical self-help guide, you'll discover the keys to lasting behavior change:

• The B=MAP Framework: Learn the simple but powerful model from Stanford behavior scientist BJ Fogg that cracks the code of all human behavior.
• Actionable Strategies: Go beyond theory with proven, step-by-step techniques to build good habits and untangle bad ones.
• Start Tiny: Discover why starting small is the secret to achieving your biggest goals, whether you want to lose weight, increase productivity, or reduce stress.
• Celebrate Success: Master the art of self-reinforcement to wire in new habits fast by feeling good about your progress, not bad about your failures.