This book provides an overview of the aviation sector by focusing on all major aspects embedded in the environment (subsystems) and the market of aviation. The book explains the linkages between subsystems politics, society, technology, economy, environment, and regulation, and how these subsystems influence each other and the market. The book starts by describing the aviation system, then focuses on the supply side and the demand side of the system and in a final part focuses on steering and controlling the system of aviation from a managerial, economic, and regulatory perspective.

Examples and case studies of airports, airlines, and the production industry in each chapter support the application-oriented approach. The summary and review questions help the reader to understand the focus and main messages of each chapter. Students and researchers in business administration with a focus on aviation, as well as professionals in the industry looking to refresh or broaden their knowledge in the field will benefit from this book.

Provides an inclusive overview of the whole industry from demand to supply and governance Uses case studies, several examples and classroom material to learn about the aviation industry Helps to understand the interrelatedness of a very connected and dependent industry

Autorentext

Andreas Wittmer is Head of International Networks, Senior Lecturer in Management with a special focus on Aviation, and Head of the Center for Aviation Competence at the University of St. Gallen (Switzerland). Next to his focus on teaching on Bachelor, Master, and Executive Education Level, his research focuses on network industries, such as Aviation. He has received several teaching and best paper awards and serves on the boards of regional airport and aviation networks (Industry Cluster and Academic Networks) and as a freelance Aircraft Accident Investigator.

Thomas Bieger is the former president of the University of St. Gallen (Switzerland). He is currently a Full Professor of Business Administration with a specialization in Tourism, and Director of the Institute for Systemic Management and Public Governance at the University of St. Gallen. He has held several guest professorships at the University of Innsbruck (Austria) and the Vienna University of Business and Economics (Austria) and taught at Simon Fraser University in Vancouver (Canada), at the Università della Svizzera Italiana in Lugano (Italy), and as a William Fraser Fellow at the University of Otago, Dunedin (New Zealand).

Roland Müller is a lawyer and a public notary, Professor for Private Law, Commercial Law and Aviation Law at the University of St.Gallen (Switzerland), and Professor for Labour and Industrial Law at the University of Bern (Switzerland). Prof. Müller studied law at the universities of Geneva and Zürich. Parallel he completed his flight education with a Commercial Pilot and a Flight Instructor Licence. He co-founded the Center for Aviation Competence (CFAC) together with Prof. Andreas Wittmer. For 6 years, he was the central president of the Aero Club of Switzerland and for 9 years a member of the Swiss Federal Aviation Commission. He performs the function as a Chairman or as a Member of the Board of Directors of several Swiss companies and as Chairman of theFoundation for Aviation Competence (FFAC).

Inhalt
The Future of Mobility: Trends That Will Shape the Mobility and Aviation Industry in the Future.- Fundamentals and Structure of Aviation Systems.- The Environment of Aviation.- From the Aviation Value Chain to the Aviation System.- Airline Strategy - From Network Management to Business Models.- From Airline Network Development to Airline Operations.- Managing Airports.- Demand and Marketing in Aviation.- Passenger Behaviouristics.- Authorities and Regulations in Aviation.- The Holy Grail of Aviation: Risk, Safety and Security.- Human Factors in Aviation.- Risk Management in Aviation.- Aviation Governance.- Long-term Planning of Organizations in Industries With High Uncertainty Environments. New Frontiers in Aviation: Supersonic, Space Travel & Drones.