This book is a comprehensive exploration of how the aviation sector is leveraging innovation to address these pressing challenges. It delves into the transformative role of cutting-edge processes and experiential strategies in shaping the industry's future. Drawing on a blend of theoretical frameworks and real-world applications, the book examines how aviation stakeholders embrace advanced technologies, rethink traditional business models, and foster creative problem-solving approaches to deliver exceptional value.

Comprehensively explores how the aviation sector is leveraging innovation to address pressing challenges Examines the transformative role of cutting-edge processes and experiential strategies in shaping the industry's future Examines how aviation stakeholders can embrace advanced technologies to deliver exceptional value

Autorentext

nci Polat Sesliokuyucu was born in Gaziantep (1985). She graduated from Celal Bayar University School of Applied Sciences, Department of International Trade (2009). She received her master's degree from Gaziantep University, Department of International Trade and Logistics (2012). She completed her PhD at Anadolu University, Department of Civil Aviation Management (2018). She was a Research Assistant at Gaziantep University (2009-2019). She is an Associate Professor at Suleyman Demirel University, the Department of Aviation Management, School of Civil Aviation. Her main research interests are airline marketing, service innovation, service design, and environmental sustainability.

Inhalt

Part 1: Introduction.- Part 2: Innovation in the Aviation Sector.- 2. Exploring Innovation Through Experiential Applications in Aviation.- 3. Disruptive Innovation in Aviation's Experiential Processes.- 4. Using Technology in Experiential Process in Aviation.- 5. Utilizing Online-Centered Big Data in the Airline Industry.-6. Applying Design Thinking to Aviation's Experiential Processes.- 7. Experiential Applications in Business Model Innovation in Aviation.