This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Bridges the gap between XR Theory and XR Practice Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance Presents the state of the art in augmented reality (AR) and virtual reality (VR) research Focuses on the applications of AR and VR in various industries Approaches AR and VR from a business and management perspective

Autorentext
Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. In particular, his research interests focus on AI, IoT, Big Data and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences and he is the conference chair of annual International AR & VR Conference.

Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.

Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding www.xrealitylab.com, a platform for XR managers and scholars.

Inhalt
Part I: AR &VR in Business, Retail and Marketing.- Part II: AR & VR for City Planning, Smart Cities and Autonomous Vehicles.- Part III: Ar & VR for Health and Wellbeing.- Part IV: AR & VR in Theatre Productions and Journalism.- Part V: AR & VR in Production and Manufacturing.- Part VI: AR & VR in Education.- Part VII: AR & VR in Tourism, Museums and Events.- Part VIII: AR & VR in Research.- Part IX: AR & VR App Design and Content Creation.