Asian Inward and Outward FDI brings together both works from researchers in international business and economic geography. The book is aimed for both scholars with interest in macro and micro economic impact of new flows of FDI.

Autorentext
Claes G. Alvstam holds the Ragnar and Torsten Söderberg rotating chair in economic sciences and is a professor in international economic geography at the School of Business, Economics and Law at the University of Gothenburg, Sweden. He is at present acting director or the Centre of International Business Studies at the School. Claes' research has concerned foreign trade, foreign direct investment, regional economic integration in Europe and Asia, external trade policy, the internationalization process of the firm, technology and knowledge transfers between transnational enterprises and local host-market suppliers, and has published numerous books and articles in international journals, most recently 'The Changing Competitive Landscape in Euro-Asia Business' ( Focussed Issue Asian Business and Management, 2014, with Dolles and Ström).
Harald Dolles is Professor in Sport Management at Molde University College, Specialized University in Logistics, Molde, Norway,and Professor in International Business at the University of Gothenburg, School of Business, Economics and Law, Sweden. From 2001 to 2006 he was assigned by the German Ministry of Education and Science to serve in official mission as expert on Japan and China at the economic section of the German Institute for Japanese Studies in Tokyo and taught as Visiting Professor at Chuo University, Japan. Harald serves on the Board of the Euro-Asia Management Studies Association since more than 10 years and frequently contributes to scientific development in the fields of international business, innovation and entrepreneurship, Asian studies and sports management. In this regard, he has a publication stream of articles and books, most recently The Changing Competitive Landscape in Euro-Asia Business ( Focussed Issue Asian Business and Management , 2014, with Alvstam and Ström); Handbook of Research on Sport and Business (Edward Elgar, 2013, with Söderman), Sports Management and Mega Events: J-League Soccer and Mega-Sports Events in Asia (in Japanese; Bunshindo, 2012, with Takahashi, Hayakawa and Söderman).

Patrik Ström is Associate Professor of Economic Geography at the School of Business, Economics and Law, the University of Gothenburg, and holds Ph.D. degrees in Business administration at Roskilde University, Denmark, and in economic geography at the University of Gothenburg, Sweden. Patrik's main research has centered around the service industry within the field of internationalization. He is currently President of RESER, The European Network on Research in Services, and chairs a working group within the European Commission on the future of service industry. Most recently he published ' The Changing Competitive Landscape in Euro-Asia Business' ( Focussed Issue Asian Business and Management , 2014, with Alvstam and Dolles).

Inhalt

1. Asian Inward and Outward FDI: New Challenges in the Global Economy An Introduction; Claes Alvstam, Harald Dolles and Patrik Ström 2. Changing Faces of MNCs in China: Subsidiary Strategy in Corporate Strategic Reorientation; Yu Zheng 3. Sponsoring as a Strategy to Enter, Develop and Defend Markets: Advertising Patterns of the Beijing Olympic Games' Sponsoring Partners; Harald Dolles and Sten Söderman 4. Global Innovation and R and D for Knowledge Creation: The Case of P and G, Unilever and Kao; Chie Iguchi, Takabumi Hayashi and Atsuho Nakayama 5. The New Face of Talent Management in Multinational Corporations: Responding to the Challenges of Searching and Developing Talent in Emerging Economies; Christian Schmidt, Sebastian Mansson and Harald Dolles 6. Preferences and Intercultural Networking for Globalizing Practices of Successful Leaders in the Intercultural Workplace; Rolf D. Schlunze, Weiwei Ji and Will Baber 7. Foreign Direct Investment and Economic Revitalization in Japan: The Role of the Foreign Firm in Niseko; Andrew Staples 8. Exploring Thick Description in Business System Analysis: The Korean Business System from a European Corporate Perception; Flora Bendt, Joakim Sanne and Harald Dolles 9. Samsung Electronics: From 'national champion' to 'global leader'; Sang-Chul Park, Claes G. Alvstam, Harald Dolles and Patrik Ström 10. A Business Tale on Marriage, Divorce and Remarriage in the Corporate World: a Conceptual Framework of Firms' Disintegration Process; Roger Schweizer and Katarina Lagerström: 11. The 'Hybrid' Emerging Market Multinational Enterprise The Ownership Transfer of Volvo Cars to China; Claes G. Alvstam and Inge Ivarsson 12. Concluding Remarks on Asian Inward and Ooutward FDI: New Challenges in the Global Eeconomy; Claes Alvstam, Harald Dolles and Patrik Ström