Informationen zum Autor STAN RICHARDS is the founder of The Richards Group, a Dallas-basedad agency that was named Adweek's "Southwest" Agency of the Year in1984, 1988, 1990, and 1994. In addition, the company has won elevenClio Awards since its founding in 1976. DAVID CULP worked for eight years as a writer and creative grouphead for The Richards Group before becoming a freelance writer. Hecontinues to handle writing assignments for the agency. Klappentext ' Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain.' -Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite Asset ' In this insane world of ephemeral company loyalty and revolving doors to top positions, Stan Richards has clearly outlined exceedingly sane ways for any company to retain star performers by creating an environment that fundamentally rejects office politics.' -Dick Hammill, Senior Vice President, Marketing and Advertising, The Home Depot ' For the three decades during which I was building Mullen, my hero wasnt in New York-he was in Dallas. Stan Richards built a quintessentially creative agency from the uncommon clay of courage, generosity, common sense, loyalty, and integrity. If youd like to be famous, respected, loved, and rich, heres the manual.' -Jim Mullen, Founder, Mullen Advertising ' Keeping the creative spirit alive with every member of your team as your company grows should be your highest priority. The Peaceable Kingdom clearly describes how to keep the spirit alive and how to encourage every member of the team to constantly focus on improving the company and its services every day.' -H. Ross Perot The Peaceable Kingdom is a story like no other-one that reveals how a company that admittedly refers to itself as strange and odd nevertheless bec one of the most closely watched, respected, and profitable businesses in the advertising industry. This eye-opening book takes you inside the doors of The Richards Group, which managed to surviveand prosper in this cutthroat business by defying many truisms not only for ad agencies but for businesses in general. Company founder Stan Richards, along with David Culp, unveils how unconventional methods and a willingness to break down barriers earned t Zusammenfassung Despite the fact that they have close to 600 employees and projected billings of more than $500 million this year! The Richards Group has managed to "build a company without factionalism! fiefdoms! fear! and other staples of modern business. " This book reveals how they did it--and how other companies can accomplish the same feat. Inhaltsverzeichnis Introduction: Tearing Down the Walls. Tribalism Is Alive and Well - Let's Kill It. Barely Managing. Learning to Function without Dysfunction. Who Is Stan Richards, and Where Did He Get This Stuff? Putting More Force in Your Workforce. Fearless Collaboration, Free Communication, and Other UnnaturalActs. The Gentleperson's Guide to Making a Killing. Bizarre Practices of the Financial Kind. Branding: The Secret to a Business without Barriers. Turning the Barge. Acknowledgments. Index....

Klappentext

' Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain.' -Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite Asset ' In this insane world of ephemeral company loyalty and revolving doors to top positions, Stan Richards has clearly outlined exceedingly sane ways for any company to retain star performers by creating an environment that fundamentally rejects office politics.' -Dick Hammill, Senior Vice President, Marketing and Advertising, The Home Depot ' For the three decades during which I was building Mullen, my hero wasnt in New York-he was in Dallas. Stan Richards built a quintessentially creative agency from the uncommon clay of courage, generosity, common sense, loyalty, and integrity. If youd like to be famous, respected, loved, and rich, heres the manual.' -Jim Mullen, Founder, Mullen Advertising ' Keeping the creative spirit alive with every member of your team as your company grows should be your highest priority. The Peaceable Kingdom clearly describes how to keep the spirit alive and how to encourage every member of the team to constantly focus on improving the company and its services every day.' -H. Ross Perot The Peaceable Kingdom is a story like no other-one that reveals how a company that admittedly refers to itself as strange and odd nevertheless bec one of the most closely watched, respected, and profitable businesses in the advertising industry. This eye-opening book takes you inside the doors of The Richards Group, which managed to surviveand prosper in this cutthroat business by defying many truisms not only for ad agencies but for businesses in general. Company founder Stan Richards, along with David Culp, unveils how unconventional methods and a willingness to break down barriers earned t

Zusammenfassung
Despite the fact that they have close to 600 employees and projected billings of more than $500 million this year, The Richards Group has managed to "build a company without factionalism, fiefdoms, fear, and other staples of modern business. " This book reveals how they did it--and how other companies can accomplish the same feat.

Inhalt

Introduction: Tearing Down the Walls.

Tribalism Is Alive and Well -
Let's Kill It.

Barely Managing.

Learning to Function without Dysfunction.

Who Is Stan Richards, and Where Did He Get This Stuff?

Putting More Force in Your Workforce.

Fearless Collaboration, Free Communication, and Other UnnaturalActs.

The Gentleperson's Guide to Making a Killing.

Bizarre Practices of the Financial Kind.

Branding: The Secret to a Business without Barriers.

Turning the Barge.

Acknowledgments.

Index.