Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.

• Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence.
• A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls.

• Each chapter has a framework, links to effective tools to try, and revealing case studies.
  Covering the foundations of AI, you'll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You'll discover how to increase profits, save time, and improve customer experience, amongst other benefits.

  AI is coming get up to speed.

  Autorentext

Antonio Weiss is a Senior Partner at The PSC, the UKs longest-standing public service specialist consultancy. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHS AI Lab, the Government Digital Service, and other pioneering organisations on AI adoption and digital transformation. He was previously Senior Advisor on Digital, Data & Technology to the Office of the incoming UK Prime Minister.

He is also an Affiliated Researcher at the University of Cambridge's Bennett Institute and the co-founder of Thomas Clipper, which has featured in GQ, The Guardian and The Telegraph. He holds a PhD from Birkbeck, University of London.

Inhalt

Part I: The foundations

1. What is generative AI?
2. How does it work?
3. Where can it help me?
4. How and when should I apply genAI?
5. Getting the most from genAI - a guide to prompt engineering
6. Making great commercial decisions
7. The risks and ethics of gen AI
8. Customer and citizen engagement
9. Legal protections

10. Future-proofing your organisation
    Part II: Applications. How to use genAI for..

11. Strategy development
12. Business cases
13. Insight generation
14. Ideation
15. Writing copy
16. Image creation
17. Making music
18. Social media
19. Customer experience
20. Marketing
21. Product development
22. Coding
23. Data cleansing
24. Presentations
25. Advice giving
26. Finding new uses for genAI