This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

'Anne Guimard clearly understands the true value-creating potential of investor relations. Her counsel is as clear and actionable as her perspective is thoughtful and thought provoking. A must read for anyone new to the craft or for those who realize that there's always something else to learn.'

• Robert G. Berick, Managing Director, Falls Communications

'This book is the essential guide to anyone involved in Investor Relations. Anne's concise language clearly defines concepts and provides crucial information. Moreover, it provides useful IR templates and sample documents which reflect the best practice.'

• Alexandre Bykov, IR adviser

Autorentext
Anne Guimard is President of FINEO Investor Relations Advisors, a global Investor Relations strategy consulting firm founded in 1999. A Certified Financial Analyst with a PhD in International Finance and former Chief Investor Relations Officer at multi-listed companies, she has extensive experience in research, M&A and corporate finance at leading investment banks. She has developed FINEO's School of Investor Relations' training courses and is a regular speaker at major conferences globally.

Inhalt

1. Competing for Capital 2. Seven Keys to Successful Investor Relations 3. Implementing Best Practices in Investor Relations 4. Measuring the Value of Investor Relations Conclusion Resources