This book explores five cultural traits Diversity, Integrity, Curiosity, Reflection, and Connection that encourage the birth and successful development of new ideas, and shows how organizations that are serious about innovation can embrace them.

Innovation the driver of change and resilience It is totally dependent on culture, the social environment which shapes how ideas emerge and evolve. Ideas need to breathe, and culture determines the quality of the air. If it's stuffy and lacks flow, then no idea, however brilliant, will live long enough to fulfil its potential.

Creating these innovation-friendly conditions is one of the key challenges facing organizations today, and one that is especially difficult for them focused as they are on efficiency and control. Innovation, Anna Simpson argues, begins with diversity of thought and attitude: the opposite of conformity and standardisation. Likewise, with ongoing pressures to deliver results before yesterday, howcan organizations allow sufficient space for the seemingly aimless process of following interesting possibilities and pondering on the impact of various options?

Anna Simpson shows how large organizations can adapt their culture to enable the exchange of different perspectives; to support each person to bring their whole self to their work; to embrace the aimlessness that fosters creative experimentation; to take the time to approach change with the care it deserves, and lastly to develop the collective strength needed to face the ultimate 'sledgehammer test'.

Defines a new corporate culture grounded in diversity of thought and attitude that creates an environment conducive to innovation Packed with personal insights from senior international executives and case studies from radical corporate cultures across the world Offers practical value to the reader with clear, actionable recommendations

Autorentext
Anna Simpson is a writer and editor specialising in the future of business and society. She works at Forum for the Future as the Curator for its dynamic online Futures Centre, and lives in Singapore. Her first book, The Brand Strategist's Guide to Desire was published in 2014. @_annasimpson

Inhalt
Chapter1.- Cultures where ideas thrive Chapter2.- Diversity Chapter3.- Integrity Chapter4.- Curiosity Chapter5.-Reflection Chapter6.- Connection