This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

Gives insights into rule-breaking market behavior Connects sports innovations to innovations in the business and management sector Offers specific techniques on how companies and employees can create competitive advantage

Autorentext

Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.

Inhalt
Relevance and Current Perspectives.- Conceptual and Empirical Exploration.- Toward a Rule-Breaking Managerial Framework.- General Discussion.- Appendix.