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Toward a Better Understanding of Rule-Breaking Market Behavior

  • Fester Einband
  • 240 Seiten
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This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve com... Weiterlesen
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Beschreibung

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.



Autorentext
Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.

Inhalt
Relevance and Current Perspectives.- Conceptual and Empirical Exploration.- Toward a Rule-Breaking Managerial Framework.- General Discussion.- Appendix.

Produktinformationen

Titel: Toward a Better Understanding of Rule-Breaking Market Behavior
Untertitel: Insights from Performance Breakthroughs in Sports
Autor:
EAN: 9783030161064
ISBN: 978-3-030-16106-4
Format: Fester Einband
Genre: Wirtschaft
Anzahl Seiten: 240
Gewicht: 534g
Größe: H20mm x B239mm x T160mm
Jahr: 2019
Auflage: 1st ed. 2019

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