Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.

Includes practical models, toolkits and checklists readers can start using immediately

Vorwort
Includes practical models, toolkits and checklists readers can start using immediately

Autorentext
Andrew Griffin, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.

Klappentext

Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.

Inhalt

• • Chapter - 01: Reputation: what it is and why it matters;
  • Chapter - 02: The challenging climate in which reputations are managed;
  • Chapter - 03: What are the risks to reputation?;
  • Chapter - 04: Externally driven issues;
  • Chapter - 05: Internally driven issues;
  • Chapter - 06: Externally driven incidents;
  • Chapter - 07: Internally driven incidents;
  • Chapter - 08: Interrelated risks;
  • Chapter - 09: Managing reputation risk through the life cycle;
  • Chapter - 10: Predicting reputation risk;
  • Chapter - 11: Preventing reputation risk;
  • Chapter - 12: Preparing for acute reputation risk;
  • Chapter - 13: Resolving risks to reputation;
  • Chapter - 14: Responding to immediate reputation risk;
  • Chapter - 15: Recovering from reputation damage;
  • Chapter - 16: Where next for crisis, issues and reputation management?