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The Anonymous Elect

  • Kartonierter Einband
  • 168 Seiten
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The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary ... Weiterlesen
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Beschreibung

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?
A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.



An exceptional book on a central topic in web-based marketing research

Facts and analysis based on the author's profound expertise

With tables detailing a market research study



Inhalt
To Panel or Not to Panel What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.

Produktinformationen

Titel: The Anonymous Elect
Untertitel: Market Research Through Online Access Panels
Autor:
EAN: 9783642067068
ISBN: 3642067069
Format: Kartonierter Einband
Herausgeber: Springer Berlin Heidelberg
Anzahl Seiten: 168
Gewicht: 265g
Größe: H235mm x B155mm x T9mm
Jahr: 2010
Auflage: Softcover reprint of hardcover 1st ed. 2006
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