Transformation efforts often failnot because organizations lack strategy, but because they underestimate the human element. Guiding Transformation explores how to lead change that lasts by focusing on the people at the heart of the process.

Written by an experienced transformation and communication consultant, this book offers a hands-on guide for shaping complex change with empathy, structure, and purpose. With a blend of practical methods, real-world examples, and actionable tools, it shows how strong leadership and transparent communication can turn resistance into momentum.

You'll learn how to create trust, foster psychological safety, and tell authentic stories that resonate during times of upheaval. Whether you're managing organizational redesign, digital evolution, or cultural renewal, this book helps you build the conditions for meaningful change.

Empowers leaders to guide change with clarity, purpose, and the human touch that makes transformation stick Unlocks change success with practical tools, inspiring stories, and communication that builds real trust Equips teams to navigate transformation with psychological safety, emotional intelligence, and bold leadership

Autorentext

Andrea Montua ist Inhaberin von MontuaPartner Communications, einer Agentur für Interne Kommunikation & Change aus Hamburg. Seit 2004 begleitet sie gemeinsam mit ihrem Team mittelständische Unternehmen und Konzerne im deutschsprachigen Raum beim Aufbau und der Optimierung interner Kommunikationsstrukturen und setzt die Maßnahmen um. Andrea Montua ist studierte Diplom-Kauffrau, Führungskräftetrainerin und seit mehr als 20 Jahren überzeugte Kommunikatorin.

Inhalt

1. What makes transformation successful.- 2. Motivation and needs of employees in change processes.- 3. The roles of leadership, communication and HR.- 4. Communication as the foundation of change.- 5. Heroes around the campfire: stories of transformation.- 6. Closing words.