The book reflects on how intelligent urban regeneration can be an extraordinary driver of sustainable social and economic progress. It provides a friendly, evergreen and flexible thinking methodology that can serve as a reference guide to address a wide range of initiatives creating the conditions to thrive in an increasingly selective, rapidly changing and unpredictable market context. The book throws light on the importance of adopting an open approach based on collaboration, crafting strong visions, developing appealing value propositions, embracing a modern leadership style and setting-up highly effective multi-disciplinary team for the execution. It ** illustrates how standard approaches should be re-designed, business models innovated and processes re-engineered to guarantee better alignment between supply and demand of real estate as markets shift and new differentiators emerge among competitors. The book makes clear that creating a vibrant urban ecosystem requires a gradual shift of focus from built-environment investment to socio-economic output. It targets a wide audience of private and public sector professionals active in urban regeneration and real estate development.

Autorentext

Chiara Tagliaro has a PhD in Architecture, Built Environment, and Construction Engineering. She is a researcher and consultant in the Real Estate Center – Department of Architecture, Built Environment, and Construction Engineering at Politecnico di Milano. Her research interests concern the design, management, and use of workplaces, collaborative work practices, and the digitalization of the real estate sector. She has been involved in multiple EU-funded projects around these topics. Since 2017, she has collaborated with the Department of Department of Human-Centered Design at Cornell University (Ithaca, NY), on both research and educational projects. She has coordinated the Summer School on Workplace Management since its first edition in 2018. Alice Paola Pomé is a PhD and Building Engineer (qualification obtained in 2020). Currently, she is a Post-Doc researcher in the Department of Architecture, Construction Engineering and Built Environment of the Milan Polytechnic. At the research level, Alice is involved in integrating the principles of sustainability into the management of buildings. Alice collaborates within the REC - Reale Estate Center - a research group of the Politecnico di Milano on three main topics: sustainable management of buildings and construction processes, workplace management and corporate real estate, and digitization of the construction industry. Alice is also part of the research group "Italian PropTech Network", in which she analyzes the technologies that are adopted by the Italian real estate market. Andrea Ciaramella is an architect, and associate professor at Politecnico di Milano, Department of Architecture Built Environment and Construction Engineering (ABC). Duties include teaching, research, and consultancy with a special focus on technological innovation and end relations between design/construction and real estate management. Author of several books and articles, he currently is Head of MSc Management of Built Environment and Director of postgraduate Master in Real Estate Management at Politecnico of Milan. Andrea is the co-founder of the Italian PropTech Network, the Italian hub of PropTech companies. Stefano Bellintani is an Associate Professor of Technology of Architecture at Politecnico di Milano. He is the founder and co-director of the Italian Proptech Network. His activities include teaching, research, and consulting in the area of technological innovation of buildings, with particular reference to building automation and energy savings, as well as asset, property, and facility management, including the redevelopment and enhancement of real estate. Lecturer and coordinator within various training initiatives including Masters’ programs at Politecnico di Milano, Executive Courses, and Lifelong Learning initiatives. Author of several scientific publications focusing on Home and Building Automation and property management.