Turkish Drama Influence on Saudi Consumer

The influence of TV drama on audience has been always debated to be a wide range effect on various aspects. From a marketing perspective, this book focuses on the influence that can create a purchase intention of a product. It also discusses how this influence is created, what does the marketing literature say about it, and how to manage employing this influence by authorities. It also offers an interesting information about the wave of Turkish drama, the success factors, and the Saudi consumer's attitude and intention. The recommendations shared in this edition can pave the way to create opportunities for a long lasting marketing effect not only for products but also countries.

Autorentext

Amer Aljammazi - Experienced professional in management and marketing. Received his dual MBA in 2010 from Maastricht School of Management in Netherlands jointly with Prince Mohamed University in Khober-Saudi Arabia. Awarded his Ph.D. in management from Istanbul University in 2016. Won the best paper award at the ICESoS international conference.