Autorentext

Amelia Sordell is one of the top personal branding strategists globally. Working with FTSE 250, Fortune 100, and VC-backed start-ups, Amelia has built a 7-figure personal branding business, Klowt, off the strategies and tactics taught in this book. Amelia lives with her two children in Hertfordshire, U.K. Learn more about working with Amelia at ameliasordell.com.

Klappentext

YOU DON'T NEED TO BUILD YOUR PERSONAL BRAND, BUT YOUR OPPORTUNITIES ARE NORMALLY A LOT BETTER IF YOU DO Everyone has a personal brand. You have a personal brand with your colleagues; you have a personal brand with your friends-you even have a personal brand with the barista who served you your coffee this morning. Everyone has a personal brand because, simply put, your personal brand is your reputation. But what your personal brand looks like is up to you. In The Personal Branding Playbook, Amelia Sordell teaches you how to take control of your narrative. Drawing from her own life experience of building a business from 0 to $4 million on the back of her personal brand, Amelia teaches you how to leverage your skills, knowledge, and experience to turn your personality into the ultimate competitive advantage. In this book you'll learn how to tell your story and use it to deliver you the career and life you deserve. The Personal Branding Playbook is the ultimate resource for people who want to find their voice, discover their tribe, and build a life and career that delivers them every opportunity they could ever wish for-directly into their inbox. Your story is the only thing that separates you from anyone else. It's time to put it to work.

Inhalt

Acknowledgements xvii

Introduction xxi

1 Reputation at scale 1

2 Defining your why 19

3 What is a good brand strategy? 35

4 Challenge the norm 51

5 Finding friends not followers 69

6 What are you known for? 81

7 Content 97

8 Creating your visual brand 117

9 Building a community, not a following 127

10 Building systems 149

11 Building brand equity 169

12 The future of branding is personal 181

Conclusion: just f**king post it! 185

About the author 187

Notes 189

Index 191