Future Shock

NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies--and now provides a road map to solving many of our most pressing crises. “Explosive . . . brilliantly formulated.” -- The Wall Street Journal Future Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. Published in over fifty countries, Future Shock is the most important study of change and adaptation in our time. In many ways, Future Shock is about the present. It is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations--even our patterns of friendship and love. But Future Shock also illuminates the world of tomorrow by exploding countless clichés about today. It vividly describes the emerging global civilization: the rise of new businesses, subcultures, lifestyles, and human relationships--all of them temporary. Future Shock will intrigue, provoke, frighten, encourage, and, above all, change everyone who reads it.

“Revealing, exciting, encouraging, brilliant.”**—*****The Christian Science Monitor 

“In the risky business of social and cultural criticism, there appears an occasional book that manages . . . to shape our perceptions of its times. Alvin Toffler’s immensely readable yet disquieting study may service the same purpose for our own increasingly volatile world.”**—*****Newsweek 

“Alvin Toffler has sent something of a shock-wave through Western society.”—Daily Express (London)
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“To the elite . . . who often get committed to age-old institutions or material goals alone, let Toffler’s *Future Shock *be a lesson and a warning.”—The Time of India 
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Autorentext

Alvin Toffler (1928–2016) was an American writer and futurist whose list of bestselling books includes Future Shock, The Third Wave, and Powershift. He was a cofounder of Toffler Associates, a consulting firm for companies and governments worldwide on advances in economics, technology, and social change. In France, where his work won the prestigious Prix du Meilleur Livre Étranger (Best Foreign Book Prize), Alvin was named an Officier de l’Ordre des Arts et des Lettres.

Zusammenfassung
**NEW YORK TIMES BESTSELLER • The classic work that predicted the anxieties of a world upended by rapidly emerging technologies—and now provides a road map to solving many of our most pressing crises. 
**
**“Explosive . . . brilliantly formulated.” —*The Wall Street Journal 

Future Shock is the classic that changed our view of tomorrow. Its startling insights into accelerating change led a president to ask his advisers for a special report, inspired composers to write symphonies and rock music, gave a powerful new concept to social science, and added a phrase to our language. Published in over fifty countries, Future Shock is the most important study of change and adaptation in our time. 

In many ways, Future Shock is about the present. It is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations—even our patterns of friendship and love. 

But Future Shock also illuminates the world of tomorrow by exploding countless clichés about today. It vividly describes the emerging global civilization: the rise of new businesses, subcultures, lifestyles, and human relationships—all of them temporary. 

Future Shock will intrigue, provoke, frighten, encourage, and, above all, change everyone who reads it.

Leseprobe
**Chapter 1

The 800th Lifetime**

In the three short decades between now and the twenty-first century, millions of ordinary, psychologically normal people will face an abrupt collision with the future. Citizens of the world’s richest and most technologically advanced nations, many of them will find it increasingly painful to keep up with the incessant demand for change that characterizes our time. For them, the future will have arrived too soon.

This book is about change and how we adapt to it. It is about those who seem to thrive on change, who crest its waves joyfully, as well as those multitudes of others who resist it or seek flight from it. It is about our capacity to adapt. It is about the future and the shock that its arrival brings.

Western society for the past 300 years has been caught up in a fire storm of change. This storm, far from abating, now appears to be gathering force. Change sweeps through the highly industrialized countries with waves of ever accelerating speed and unprecedented impact. It spawns in its wake all sorts of curious social flora—from psychedelic churches and “free universities” to science cities in the Arctic and wife-swap clubs in California.

It breeds odd personalities, too: children who at twelve are no longer childlike; adults who at fifty are children of twelve. There are rich men who playact poverty, computer programmers who turn on with LSD. There are anarchists who, beneath their dirty denim shirts, are outrageous conformists, and conformists who, beneath their button-down collars, are outrageous anarchists. There are married priests and atheist ministers and Jewish Zen Buddhists. We have pop . . . ​and op . . . ​and art cinétique . . . ​There are Playboy Clubs and homosexual movie theaters . . . ​amphetamines and tranquilizers . . . ​anger, affluence, and oblivion. Much oblivion.

Is there some way to explain so strange a scene without recourse to the jargon of psychoanalysis or the murky clichés of existentialism? A strange new society is apparently erupting in our midst. Is there a way to understand it, to shape its development? How can we come to terms with it?

Much that now strikes us as incomprehensible would be far less so if we took a fresh look at the racing rate of change that makes reality seem, sometimes, like a kaleidoscope run wild. For the acceleration of change does not merely buffet industries or nations. It is a concrete force that reaches deep into our personal lives, compels us to act out new roles, and confronts us with the danger of a new and powerfully upsetting psychological disease. This new disease can be called “future shock,” and a knowledge of its sources and symptoms helps explain many things that otherwise defy rational analysis.

The Unprepared Visitor

The parallel term “culture shock” has already begun to creep into the popular vocabulary. Culture shock is the effect that immersion in a strange culture has on the unprepared visitor. Peace Corps volunteers suffer from it in Borneo or Brazil. Marco Polo probably suffered from it in Cathay. Culture shock is what happens when a traveler suddenly finds himself in a place where yes may mean no, where a “fixed price” is negotiable, where to be kept waiting in an outer office is no cause for insult, where laughter may signify anger. It is what happens when the familiar psychological cues that help an individual to function in society are suddenly withdrawn and replaced by new ones that are strange or incomprehensible.

The culture shock phenomenon accounts for much of the bewilderment, frustration, and disorientation that plagues Americans in their dealings with other societies. It causes a breakdown in communication, a misreading of reality, an inability …